K9 celebrity secrets – behind the scenes of our latest ad
The rise of the internet-famous dog has been huge in recent years, with #DogsOfInstagram and #PugsOfTwitter being just two popular hashtags, and when we got the chance to work with a celeb dog, we were jumping with joy.
Everyone loves watching a cute pooch, and we were super-privileged to meet celebrity K9, Paddy, on a recent client shoot for a VOD ad for Sky AdSmart, with our friends at agency AdSynergy being the creative brains behind the concept. We can’t yet reveal the client name, but you’ll see Paddy getting up to a few mischievous tricks very soon.
So how do owners train their pets to be on screen, and how do we find fame-hungry hounds to appear in our ads? Here’s Paddy to tell you more…
‘My human mum has taught me some brilliant tricks, they make all the other humans smile and laugh. I can play dead, pick up my left ear whilst tilting my head, and do ‘pass the paw’. There’s one thing that makes all humans make a strange ‘awwww’ noise, and that’s when I do my guilty puppy eyes look – that’s a favourite of mine when I would like an extra treat! My human mum took me to see some nice people who like to show off the cutest dogs on big screens beamed in to every home in the UK. I am not sure what this means, but I do get extra cuddles when I do as I’m told for the camera. I love being a TV star, its grrrrrrreat.’
Here are some pics of Paddy on set, we hope you spot him on screen soon!
Paddy supplied by Gill Raddings at Stunt Dogs.