Fresh off the set of Dancing with the Stars in the US, Len Goodman joined us on set in sunny Birmingham to shoot this spot for Farmfoods.
Alongside brand agency for Farmfoods, Champions PLC, Koala were engaged to bring their creative vision to life. This TV commercial would sit alongside a wider marketing mix that included a strong direct mail campaign, also featuring Len as the figurehead. The infamous ‘gets a ten from Len’ as featured on Strictly Come Dancing and Dancing with the Stars would form the final pay off line.
The script was positioned to highlight not only the strong value that Farmfoods offers but also key points of difference such as customer service.
This was shot in one day in a Farmfoods store on the Arri Alexa.