The world’s first football stock market needed something edgy and attention grabbing for their first TV ad, designed to complement sports bumpers for ITV’s coverage of the UEFA Europa League.
We primarily used Cinema 4D, Maya, After Effects and Nuke to create a 3D environment filled with technology, imagery evocative of the stock market and football.
A wormhole effect was used to transition from one shot to the next. This makes it look as though you’re moving through a vast environment – intended to mimic the app and the exciting nature of Football Index gameplay.
All imagery was created by our in house 3D artists, including the modelling and compositing of the phone and laptop.