Love Your Local Hospice is an extremely interesting and rewarding project for Koala to become involved in.
Working with ITV, we devised a TV campaign that would be used to create a recognisable brand position for a group of independent hospices. The aim of the creative was to raise awareness for hospices and the type of work they engage in. It was a key requirement to address misconception that they are not necessarily places of palliative care, they provide and enable people to enjoy their time and mean a lot to many individuals and their families.
We shot at the Douglas Macmillan adult hospice and Donna Louise children’s hospice. It was a great day and a lovely opportunity to see the amazing work hospices do, all predominantly financed by charitable donations.