MyDentist is Europe’s largest dental care provider with over 600 dental practices.
As part of the 2016 marketing mix, they chose TV, video on demand and radio to drive brand recognition and new patient enquiries. Alongside their marketing agency, Caramba, we took this from concept to completion. Everything from the early pre-production stages, casting, Clearcast clearance, location scouting through to post – edit, colour pickup, and audio mix.
Koala also wrote and produced the radio creative, whilst handling the RACC clearance process.
This one stars the great and familiar tones of Gyles Brandreth.
To see our #behindthescenes for this ad click here