International travel company National Express wanted a big hitting DRTV (Direct Response TV) commercial to run over summer.
Once again working with our friends at One Black Bear, we worked to deliver their vision for the campaign. The ‘Go Get It’ tag line would inform the visual direction with a fast cut, quick paced commercial which would give the viewer an empowered feeling.
We shot around the M40 and surrounding countryside which gave us plenty of opportunity to get some stunning aerial shots off the chopper. Yes that’s right – we got a chopper! Paired up with a lovely camera package which featured the Red Dragon 6k camera and Cooke S4i lenses and you could guarantee the shots would be stunning.
If you want to find out more about how we put this shoot together, check out our #behindthescenes here.