One of five broadcast VOD and affiperf programmatic ads produced for agency One Black Bear for National Express.
A cleverly worded, humorous concept, devised and written by One Black Bear, designed to get city dwellers out and about this summer, using National Express.
The scripts really captured the breadth of the National Expresses services and products in a captivating format, full of word play and banter.
They all feature the voice of Diane Morgan, best known for playing Philomena Cunk in Charlie Brooker’s Weekly Wipe. Her memorable, dry tone really delivers these lines well.
Produced, cleared and delivered by us, we colour graded shots and tracked the price roundels so that they follow the movement of the action on screen and really capture viewers’ attention.