Selco are a builders warehouse with multiple locations across England and Wales. With new stores opening all the time, they were looking to add VOD commercials to their existing marketing mix of sponsorship bumpers, online and print, all of which form an important role in driving customers both existing and new.
Being a trade only building supply store they were looking for a TV production company which could work alongside their in-house marketing department and copywriters to realise six VOD commercials representing core trades. The trades featured would cover brickies, painters, electricians, carpenters, plumbers and landscapers.
Koala worked with Selco to develop the treatments for the commercials, and prepare the scripts for broadcast clearance with Clearcast. We sought to create something humorous, relaxed, and in line with their key demographic. The presenter delivered lines would add a narrative edge that was tongue in cheek with clever wordplay, whilst carrying important sales messages.
The six 30 second commercials were shot over 5 days on location, including a partial set build and an in-store day.
For this production we chose the Arri Alexa Mini, alongside the Zeiss Superspeed prime lenses. To work in the various environments and locations we stabilised the rig using the Freeflysystems Movi Pro.