Tile Choice is a tile retailer with stores throughout the Midlands as well as Corby, Kettering and Northampton.
To accompany a suite of marketing which covers radio advertising and sponsorship, they chose to a produce a TV commercial to really showcase the amount of styles and options within their product range.
Tiles are a notoriously difficult thing to shoot and light. They’re reflective, glossy, and usually built into tighter spaces like kitchens and bathrooms – no room to hide those cameras and lights!
For this job we chose to use our expertise in photo-realistic architectural visualisation and produce hyper realistic computer generated animation. All rooms were modelled and created from mood board references and real tile samples. Working closely alongside Tile Choice we were able to create stunning room sets to animate.
To understand a bit more about photo-realistic animation and the process click here