Warranty Direct is an industry leader of consumer warranties for cars, vans, and motorbikes.
Koala were approached to pitch a creative concept for TV which would have a DRTV (Direct Response TV) element whilst also creating brand impression. Our idea was to create a 3D animated character who would spearhead the campaign and be our front man (so to speak!).
The Time Bomb concept worked alongside an existing radio creative which was being voiced by actor, James Nesbitt. Koala wrote and developed the full concept from initial storyboards all the way through to Clearcast broadcast clearance and delivery to stations.