Achieve Your Hair Goals
For its first national TV campaign, the hairbrushes specialist Denman trusted Koala with their new advert.
The idea was born out of the brand’s love for creating amazing brushes. Brushes that have helped its customers consistently achieve their Hair Goals for more than 80 years.
The ad highlights the range of products and styling phases, and features User-Generated Content from 30 consumers. Portraying real users allowed us to deliver a natural, caring, fun and realistic feel that was important for Denman, as it aligns with its values.
The campaign ran for four weeks across ITV1 and Channel 4 key programmes, such as Coronation Street, Loose Women and a Place in the Sun.