Brother

The trend to less centralised, hybrid offices became more mainstream during 2021. Which brought a host of new challenges and needs for IT Decision Makers across Europe: better security, more flexibility, cost efficiencies, productivity… “Hybrid Working Solutions” was Brother’s answer to those requirements. 

For this pan-European digital campaign, we knew we had to capture ITDM’s attention, but also deliver the right amount of information. So, we developed a minimalist and engaging concept inspired by the world of pop-ups and cut-outs, with 3D CGI and motion graphics helping us bring the idea to life with an unmistakable Brother look.