Jodi Picoult

From bestselling authors Jodi Picoult and Jennifer Finney Boylan comes a moving and powerful exploration of the secrets we keep and the risks we take in order to become ourselves. 

Mad Honey is a challenging and contemporary novel, where new beginnings, change, are a key element. So, to promote such a compelling story, we trusted in the bees. 

Inspired by the book, our animation team created a delicate, morphing narrative to complement the emotional VO and tease viewers with just the right amount of key details.

The advert for Hodder & Stoughton ran on VOD and digital and social media.