Our new TV ad for Boom Radio. After “Ode to Boomers”, we kept exploring the deep, long-standing relationship that Boom’s audience feel with their music.
Because music is more than just sounds, or lyrics. It’s freedom, adventure, love… Those great feelings, those memories, they all come back every time you tune in to Boom Radio.
To deliver our message capturing the public’s attention, we balanced a mix of nostalgia and youth. We created a montage of static images –enhanced with parallax effect– and specially selected archive clips from the 60s and 70s. Then, partnered it with the right music and a warm, friendly voice over.
The campaign ran on VOD, radio, and digital and social channels.