Two long-time friends, Bruce Springsteen and Barack Obama. Two outsider that have helped shape America. Their candid and intimate conversations about life, music, dreams and the challenges and contradictions of our times. First captured in a series of podcasts filmed and recorded at Springsteen’s home during 2021, now compiled into a memorable book with never-seen-before content. Renegades: Born in the USA.
For this integrated campaign for Penguin Books, we knew we had to bring that incredibly charismatic appeal to the screen, as well as tease some of those exclusive materials than fans and admirers everywhere would love.