SAS: Rogue Heroes
The Sunday Times bestseller. The book behind the hit BBC TV series.
SAS Rogue Heroes. The Authorised Wartime History from the secret SAS Archives.
Ben Macintyre’s latest novel is yet another demonstration of his gripping storytelling and masterful knowledge. And to bring such exciting narrative to life, we created a series of promotional movie-teaser style ads showcasing the real men behind the characters.
With viewing figures for the show at 8.6m, this was one of the BBC1’s top-performing original dramas of 2022, showing the appetite for this historical content.
The advert for Penguin Books ran on broadcast TV, Out-of-home and social channels.