Richard Osman

There’s no ordinary Thursday for The Thursday Murder Club.

The much-loved series brings new thrills and laughs to the public, as Richard Osman’s octogenarian detectives are back in a gripping new book, The Bullet That Missed.

A decade-old cold case. A local news legend. A murder with no body… and no answers. As the cold case turns white hot, can the Thursday Murder Club solve the mystery before the murderer strikes again?

Keeping the story and mystery at the forefront of our narrative, and fully embracing the recognisable style we had developed for the brand, we created a new ad for the new chapter in the Penguin Books bestselling series. 

The integrated campaign ran on VOD, radio, and digital and social media.