French brand Saint Honoré has a rich watchmaking heritage, dating back to 1885. With its state-of-the-art craftsmanship and innovative designs inspired by the city of Paris, the brand’s portfolio encompasses watches, jewellery and fashion accessories.
Saint Honoré is present in 60 markets, a recognised player in the contemporary luxury market. To keep expanding its global reach, Saint Honoré trusted Koala to create a brand awareness and product-showcase campaign built around 3 pillars:
Passion for life. Inspired craftsmanship. Parisian style.
With that in mind, we built a delicate animation concept. Watercolours and ink traces creating a fluid visual narrative, and a cool, distinctly Parisian soundtrack.
The Horloger, the watchmaker in his atelier, his workshop, taking inspiration from the City of Light. The people, the joie de vivre, the landmarks… all channelled into his elegant and contemporary designs.
The campaign consisted of two product-specific ads and a brand video, and ran on digital and social channels in early 2023.