Richard Osman

The Man Who Died Twice

Richard Osman is back with an unmissable, new The Thursday Murder Club story.

The Man Who Died Twice. A case involving stolen diamonds, a mafia mobster, and an enemy who wouldn’t bat an eyelid at knocking off four pensioners. So, as the bodies start piling up, Elizabeth gets the old gang back together.

Our goal for this campaign was ambitious. Not only introduce the new thrilling case to the public, but also develop TTMC’s brand further.

Building on our first advert for the series, we searched for an iconic look & feel. And we found inspiration in the great works of great Saul Bass, in the books’ distinctive cover artworks, and, of course, in Osman’s charming, witty and gripping writing. 

The outcome, a recognisable and distinctive style to engage and tease audiences with. 

The Penguin Books bestselling series keeps steamrolling at record-breaking pace, with our ads helping more and more people discover the books.

This integrated campaign ran on VOD, radio, and digital and social media.

worth your time



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