The Vanishing Half
An important and meaningful novel –and a worldwide bestseller–, Brit Bennetts’s “The Vanishing Half” tells a multi-generational story in the American South through the life of twin sisters Stella and Desiree.
The vibrant and powerful narrative explores issues about communities, family, race and how time and personal experiences shape one’s decisions and identity.
So, for the ad we took inspiration from the cover art as well, and reflected that complex, dual dynamic with less overt, more evocative double exposures that tease the story to come.
The advert ran on VOD and online.