Brother

Workplace X Brother was one of the brand’s most ambitious and overarching campaigns in years.

The challenge: to bring Brother’s innovative, sustainable and cost-efficient print solutions to life like never before. For a B2B audience across Europe. In multiple formats ranging from video and social, to print and digital.

A strategic challenge as much as a creative one, we knew from the start that to create the right framework we would push Brother’s branding and personality forward. We aimed for the communications to match the brand’s innovative technologies. Thus, balancing the right amount of information each piece of comms would deliver, while keeping focus on impact and freshness, was key across the campaign.

Both Brother UK and Brother Europe marketing teams were always supportive of our bold suggestions, which definitely helped us create a rich, modern and engaging set of assets.

The hero video launched online and in B2B sales comms mid 2022, supported by digital, social and print activity.